# Founder Tools
# Startup Launch Journey
## Startup Launch Journey: Initial Navigation
- Creating a Journey: Click the blue Start New Journey button at the top right to open the startup selection layout.
- Searching and Filtering:
- Use the Search journeys... text field above the table to filter your active paths by their specific title text.
- Use the Filter by title... search field next to it to narrow down directory rows by matching exact title terms.
- Journey Directory Table: Track active spaces across several parameters:
- Title: The name of the roadmap (e.g., *Founder Journey*).
- Description: A short outline summary detailing the scope of the path.
- Journey Type: Identifies the framework category classification (e.g., *Founder*).
- Brand: Logs any specific internal company asset or brand associated with the tracking environment.
- Created By: Displays the user profile who initiated the roadmap.
- Created At: Tracks the initial date the tracking module was opened.
- Columns Visibility Tool: Click the Columns dropdown tool above the table to toggle parameters visible or hidden via checkmarks (Title, Description, Journey\_type, Brand, Created\_by, Created\_at, or Actions).
- Selection Summary: A tracking counter at the bottom left logs your selected table rows (e.g., *0 of 2 row(s) selected.*).
- Build and grow your startup from idea to success (Blue Rocket Icon): The active primary track focused on complete end-to-end business execution.
- Develop strategic plans and execute them effectively (Purple Target Icon): A strategic planning track.
- Create powerful marketing campaigns and build your brand (Green Trend Icon): A marketing and brand growth track.
- Conduct thorough research and gather valuable insights (Orange Magnifying Glass Icon): A research and market analysis track.
- Manage human resources and build great teams (Pink Team Icon): An operations and team management framework track.
- Main Workspace Title: Displays "Basic Information" with an introductory promise statement: “If you will just answer a few things we will promise to try to benefit from the knowledge and tailor your journey accordingly.”
- Question 1: Objective Tracking:
- Label: "1. What's your biggest goal for this journey?"
- Input Field: A multi-line text container with the placeholder instruction: “Share your primary objective or what you hope to achieve...”
- Question 2: Pain Point Analysis:
- Label: "2. What specific challenges are you hoping to solve?"
- Input Field: A multi-line text container with the placeholder instruction: “Describe the main obstacles or problems you're facing...”
- Question 3: Operational Status Identification:
- Label: "3. Are you starting from scratch or already in motion?"
- Input Field: A multi-line text container with the placeholder instruction: “Tell us about your current stage in the business journey...”
- Main Workspace Title: Displays "Export Orientation Results" with the dynamic header subtitle: “This is a summary of what you learned and shared with us during the orientation stage.”
- Document Generation Panel: A stylized light-blue callout card spanning the top of the workspace labeled Orientation Stage Results:
- Description: Prompts the user to “Download a comprehensive PDF report containing all your orientation findings”.
- Action Button: Features a centered blue Generate PDF Report action key accompanied by a download icon.
- Sub-Stage Completion Logs (Split Grid): Two parallel tracking blocks display completion verifications for the introductory screens:
- Orientation Welcome Block: Titled “Introduction video and Journey overview.” It presents a green status alert bar confirming: `✓ Welcome substage completed successfully.`
- Journey Info Block: Titled “Journey content and navigation tips.” It displays a secondary system notification indicator reading: `✓ No information provided.`
1. Goal Audit Row:
- Label: `✓ What's your biggest goal for this journey?`
- Data Block: Displays the captured multi-line text block entry summarizing primary objectives.
2. Challenge Audit Row:
- Label: `✓ What specific challenges are you hoping to solve?`
- Data Block: Displays the captured multi-line text block entry mapping core business obstacles.
3. Status Audit Row:
- Label: `✓ Are you starting from scratch or already in motion?`
- Data Block: Displays the captured multi-line text block entry noting current operational standing.
- Main Workspace Title: Displays "Welcome to the Discovery Stage" accompanied by a clear instructional subtitle: “Get an overview of the Discovery process and learn how this stage will help you explore and validate your startup ideas.”
- Discovery Media Panel: Features a large graphic or video workspace element explicitly labeled Discovery on the top-left and badged with the official buildrunkit brand logo on the top-right.
- Concept Validation Selector: Located directly to the right of the media panel, this interactive component prompts users to define their starting point:
- Field Label: "Do you already have a business idea you're excited about?"
- Dropdown Selector: Clicking the "Select an option" box expands a menu containing three distinct choices to categorize the user's current stance:
1. Yes, I have one
2. I want to explore new ideas
3. I have a few and want help picking
- Main Workspace Title: Displays "Founder Fit Scan" with the explicit header instruction: “Reflect on your skills, interests, and motivations to ensure your startup idea aligns with your personal strengths and goals.”
- Founder Fit Analysis Context Card: A full-width text container block positioned at the top of the canvas layout:
- Header: Founder Fit Analysis
- Subtitle Text: “To help us provide a more tailored founder fit analysis, please share any additional context about your background, goals, or specific areas of interest.”
- Input Area: A text entry field labeled “Your Background, Goals and Interests” with the inside placeholder prompt: “Additional context and information about your background, goals, or specific areas of interest for this journey”.
- Action Button: A solid blue button centered below the entry field labeled Generate Founder Fit Analysis.
- Your Strengths Matrix: A multi-selectable grid of behavioral traits:
- Pre-populated Grid Items: Leadership (Selected), Communication, Problem Solving, Adaptability, Creativity, Teamwork, Analytical Thinking, Time Management, Technical Skills, Customer Focus, Strategic Planning, and Negotiation.
- Custom Data Field: An input bar at the bottom labeled “Add a strength and press Enter” alongside an Add button.
- Your Skills Matrix: A grid mapping technical and professional operational abilities:
- Pre-populated Grid Items: Project Management (Selected), Software Development, UI/UX Design, Data Analysis, Marketing, Sales, Customer Support, Content Creation, SEO, Social Media Management, Business Development, and Financial Management.
- Custom Data Field: An input bar at the bottom labeled “Add a skill and press Enter” alongside an Add button.
- Your Values Matrix: A grid tracking core cultural and ethical operational drivers:
- Pre-populated Grid Items: Innovation (Selected), Integrity, Excellence, Collaboration, Sustainability, Transparency, Creativity, Empathy, Resilience, Accountability, Passion, and Diversity.
- Custom Data Field: An input bar at the bottom labeled “Add a value and press Enter” alongside an Add button.
- Your Experience Matrix: A grid mapping historical professional domains:
- Pre-populated Grid Items: Leadership (Selected), Project Management, Customer Service, Conflict Resolution, Team Collaboration, Sales and Marketing, Technical Support, Data Analysis, Software Development, UI/UX Design, Content Creation, and Financial Management.
- Custom Data Field: An input bar at the bottom labeled “Add experience and press Enter” alongside an Add button.
- Main Workspace Title: Displays "Working Name + NAICS" with an introductory subtitle: “Let's define what your business will be called, its slogan and its formal industry classification.”
- Business Concept Recap Banner: A light gray full-width contextual alert box summarizing the selected track:
- Text: “You have chosen to pursue the business idea: An AI assistant that helps virtual assistants optimize their workflow and automate administrative tasks.”
- Field Label: "1. What is the working name of your business?"
- Input Box: A text entry field populated with a live placeholder or typed entry.
- AI Tool Integration: Features a solid blue Suggest Business Names action button to auto-generate creative naming variations directly underneath if the founder requires inspiration.
- Field Label: "2. What is the slogan or tagline of your business?"
- Input Box: A text entry field with the directional placeholder text: “Enter your business slogan or tagline...”
- AI Slogan Generation Parameter Filters: Founders can customize the automated generation tool by adjusting specific behavioral selectors:
- Slogan Tone Dropdown: Sets the branding attitude. Clicking the menu reveals four distinct choices:
1. Clever
2. Funny
3. Serious
4. Informative
- Language Dropdown: Sets the output translation. Clicking the menu reveals two standard options:
1. English
2. Spanish
- Action Trigger: Features a solid blue Suggest Slogans action button to generate list options matching the targeted tone and language configuration.
- Field Label: "3. What is the NAICS code for your business?"
- Input Box: A specialized input box displaying a search placeholder: “Search NAICS code...”
- AI Classification Integration: Features a solid blue Suggest NAICS Code action button that leverages the concept description to locate matching industrial classification codes from the North American Industry Classification System database.
- Sector Search Dropdown: A secondary interactive drawer element populated with standard macroeconomic parent groupings to help narrow down industry categorization manually:
- Agriculture, Forestry, Fishing and Hunting
- Mining, Quarrying, and Oil and Gas Extraction
- Utilities
- Construction
- Manufacturing
- Main Workspace Title: Displays "Early Market Signal Check" alongside a descriptive subtitle mapping its core objective: “Test your idea against early market signals to validate demand and gather insights before investing more resources.”
- Market Insights Generation Console: A stylized data intake card centered on the workspace canvas, titled "Generate comprehensive market insights based on your business description and NAICS classification."
- NAICS Code Field:
- Label: "NAICS Code"
- Input Box: A text field with the placeholder instruction: “Enter your NAICS code”. This links directly with the industrial classification chosen in the previous sub-stage.
- Business Description Field:
- Label: "Business Description"
- Input Box: A multi-line text container with the inside placeholder prompt: “Provide a detailed description of your business...”
- Main Workspace Title: Displays "Welcome to the Marketing Research Stage" accompanied by a directional subtitle: “Get an overview of the Market Research process and learn how this stage will help you identify your target market, trends, and competitors.”
- Market Research Media Panel: Features a large central workspace graphic or video element titled Market Research on the top-left and branded directly with the official buildrunkit logo on the top-right.
- Onboarding Information Drawer (Right Panel): A structured information block or layout component sits to the right of the media display to outline immediate objectives before the founder begins editing data entries.
- Main Workspace Title: Displays "Market Type" accompanied by a targeted operational subtitle: “Identify the type of market you are entering to better understand consumer behaviors, regulatory barriers, and market dynamics.”
- Market Type Matrix Selection: A collection of four large, interactive option cards arranged across the canvas. Each strategy type features a distinctive heading title and description block:
- Existing Market:
- Description: Entering an existing market with well-defined product categories, established competitors, and known customer requirements. The primary operational goal here is stealing market share from current incumbents.
- New Market:
- Description: Creating an entirely new market category where a product or service solves a problem that customers didn't realize they had. This path features no direct initial competitors but requires massive consumer education efforts.
- Resegmented Market (Niche / Low Cost):
- Description: Finding a specific group of customers in an existing market whose needs are currently ignored or underserved by massive industry giants. This relies on targeting a specific niche or leveraging a low-cost pricing strategy.
- Clone Market:
- Description: Taking an incredibly successful, proven business model from a foreign or distinct market and completely replicating it within a local region or unserved geographic area.
- Main Workspace Title: Displays "Competitive Analysis" accompanied by a positioning subtitle: “Identify and analyze your competitors to understand their strengths, weaknesses, and market positioning.”
- Competitor Generation Control Card: A full-width intelligence container positioned at the top of the canvas workspace:
- Header: Generate Competitive Analysis
- Subtitle Text: “Generate a comprehensive competitive analysis, profiling major competitors, their market share, strategies, and features.”
- Action Button: A solid blue button centered within the container labeled Generate Competitive Analysis. Clicking this runs the analysis to populate the matrix blocks below.
- 1\. Top Competitors Profile (Users Icon):
- Label: "1. Top Competitors Profile"
- Data Field: Displays the profiles and market data of primary competitors.
- 2\. Competitor Strengths & Weaknesses (Shield Icon):
- Label: "2. Competitor Strengths & Weaknesses"
- Data Field: Displays the core strengths and critical weaknesses identified for each competitor.
- 3\. Feature Comparison Matrix (Sliders/Settings Icon):
- Label: "3. Feature Comparison Matrix"
- Data Field: Displays a detailed breakdown of features across different market players.
- 4\. Pricing & Market Positioning (Dollar Tag Icon):
- Label: "4. Pricing & Market Positioning"
- Data Field: Displays the pricing tiers and strategic market positioning of competitors.
- Main Workspace Title: Displays "Moat" accompanied by a protective strategy subtitle: “Identify and define your competitive advantages or 'moat' to protect your business from competitors and sustain long-term success.”
- Moat Generation Control Card: A full-width strategic planning container positioned at the top of the canvas workspace:
- Header: Generate Moat
- Subtitle Text: “Generate a comprehensive moat analysis, profiling major barriers to entry, switching costs, and network effects.”
- Action Button: A solid blue button centered within the container labeled Generate Moat. Clicking this runs the analysis to populate the defensive strategic blocks below.
- 1\. Barriers to Entry (Shield Icon):
- Label: "1. Barriers to Entry"
- Data Field: Displays the structural roadblocks and startup challenges that prevent new players from easily entering your space.
- 2\. Switching Costs (Arrows Icon):
- Label: "2. Switching Costs"
- Data Field: Displays the calculated operational, financial, or psychological costs customers face if they try to leave your platform for a competitor.
- 3\. Network Effects (Network/Nodes Icon):
- Label: "3. Network Effects"
- Data Field: Displays how your product or service naturally becomes more valuable to existing users as your total customer base grows.
- 4\. Cost Advantages (Trending Down Bar Chart Icon):
- Label: "4. Cost Advantages"
- Data Field: Displays the unique operational efficiencies, scale economics, or proprietary processes that allow you to maintain lower costs than rivals.
- Main Workspace Title: Displays "Brand Basics" accompanied by a clear setup subtitle: “Define your brand's core identity including brand name, tagline, voice and logo.”
- Brand Logo Upload Panel: A structured block dedicated to media configuration on the upper left:
- Header: Brand Logo (accompanied by an image icon)
- Subtitle: “Upload or update your brand logo”
- Upload Trigger: Features a clear blue border Select Image button.
- File Constraints Label: Specifies “Upload your logo. Max size: 5MB. Supported formats: JPG, PNG, GIF, WebP.”
- Basic Information Form Panel: A structured data input layout placed on the upper right side:
- Header: Basic Information (accompanied by a clock/target icon)
- Subtitle: “Define your brand's core identity”
- Brand Name Input Field: A text entry field designated with a required indicator labeled \*“Brand Name ” and displaying placeholder text “Enter your brand name”.
- Tagline Input Field: A text entry container labeled “Tagline” with a placeholder reading “A memorable tagline for your brand”.
- Brand Description Input Area: A larger, multi-line text input block labeled “Brand Description” showing placeholder text “Describe what your brand represents and stands for”.
- Header: Brand Voice & Tone (accompanied by a microphone icon)
- Instructional Guide: “How does your brand communicate with your audience?”
- Preset Tone Selector Blocks: Displays five interactive presets arranged in a layout grid to capture your brand positioning:
- Friendly: “Casual and approachable tone”
- Professional: “Formal and authoritative tone”
- Innovative: “Creative and forward-thinking tone”
- Luxurious: “High-end and exclusive tone”
- Playful: “Fun and light-hearted tone”
- Custom Tone Utility: Features a text box field labeled “Your unique brand voice” alongside an interactive Add button, enabling users to register their own communication values manually.
- Main Workspace Title: Displays "Target Audience" accompanied by an instructional subtitle: “Refine and define your primary target audience based on insights from your market research.”
- Educational Information Panel: A full-width blue callout container positioned at the top of the workspace canvas:
- Header: How to choose your target audience
- Bullet Points:
- Consider demographics such as age, gender, location, and income level
- Think about psychographics like interests, values, and lifestyle
- Analyze your competitors' target audiences for gaps and opportunities
- Reflect on who would benefit most from your product or service
- Use customer personas to visualize and understand your ideal audience
- Main Workspace Title: Displays "Fonts".
- Instructional Subtitle: “Select your brand typography including heading and body families.”
- Typography Preview Card: A sticky vertical container docked on the right side of the workspace to display real-time configuration changes:
- Header Title: Typography Preview (accompanied by an eye icon).
- Live Render Content: Displays a sample layout structure reading: “Your Brand Name — Welcome to Our Brand — This is how your main content will appear to your audience. Supporting text and captions will use your body font to maintain consistency across all touchpoints.”
- 1\. Curated Font Combinations Suite (Upper Left):
- Header: Font Combinations (accompanied by a palette icon).
- Description: “Choose from these curated font pairings or customize your own”.
- Preset Pairing Choices: Six pre-packaged design blocks are available for quick selection:
- Modern & Clean: Heading Font / Body text example using Inter.
- Professional: Heading Font / Body text example using Roboto.
- Editorial: Heading Font / Body text example using Source Sans Pro.
- Tech & Innovation: Heading Font / Body text example using Space Grotesk.
- Friendly & Approachable: Heading Font / Body text example using Nunito.
- Classic & Timeless: Heading Font / Body text example using Open Sans.
- 2\. Browse Heading Fonts Catalog (Middle Panel):
- Header: Browse Heading Fonts (accompanied by a large "H" letter icon).
- Description: “Click a font to apply it to your headings and see an instant preview”.
- Font Library Grid: Displays 15 selectable heading options, showing typography styling for options like Archivo Black, Anton, Oswald, Bebas Neue, Poppins, Montserrat, Rubik, Raleway, Nunito, Black Han Sans, Playfair Display, Merriweather, Work Sans, Pacifico, and Inter.
- 3\. Browse Body Fonts Catalog (Lower Panel):
- Header: Browse Body Fonts (accompanied by a document text icon).
- Description: “Click a font to apply it to body text and see an instant preview”.
- Font Library Grid: Offers the same 15 selectable style options optimized for paragraphs, long descriptions, and readable layouts.
- Heading Font Selection Card:
- Details: “For titles, headlines, and primary text”.
- Selection Field: Required dropdown menu labeled Font Family \* (e.g., displaying Inter).
- Body Font Selection Card:
- Details: “For paragraphs, descriptions, and content”.
- Selection Field: Required dropdown menu labeled Font Family \* (e.g., displaying Inter).
- Main Workspace Title: Displays "Welcome to the Admin & Operations Stage".
- Instructional Subtitle: “Get an overview of the Admin & Operations process and learn how this stage will help you set up your business structure, legal requirements, and operational workflows.”
- Operations Launch Media Panel: Features a full-width workspace graphic or video element set in an open modern office environment. The media layout showcases the clean title card text "Admin & Operations" on the upper-left section and incorporates the official buildrunkit logo badge on the upper-right corner.
